Aitana Lopez Success Story: What Makes an Authentic Virtual Influencer?

Virtual influencers are taking over social media and becoming powerful sources of income for creators. You don’t have to spend extra to take them to different locations, hire photographers, or face additional expenses. Aitana Lopez, a Spanish AI model, stands out as one of the most recognizable AI influencers. She is the creation of designer Rubén Cruz and co-creator Diana Núñez. Rubén was inspired by "physical trends" at that time and thought of creating a real-looking character.

Aitana’s Instagram account was officially launched on July 17, 2023. Since then, she has been recognized as “Spain’s first 100% AI-generated influencer,” as per her story, originally from Barcelona.

Aitana’s path is inspirational, and creators are willing to know how to develop stunning AI influencers. Let’s discover the case of Aitana and find out what made her successful in influencer marketing.

The Secret of Success: Consistent Hyper-Realistic Visuals

The strong aspect of Aitana Lopez is the quality of the content presented on social media. The combination of AI generative tools like Fooocus and Photoshop helped creators achieve high-quality results. Manual enhancement of the generated images created realistic pictures, making Aitana look like a real person.

What’s more important, creators achieved consistency in image generation. According to the backstory, Aitana is a 25-year-old enthusiast from Barcelona, Spain. Since her interests are fitness and gaming, designers created footage with Aitana playing video games, working out, chilling on the beach, and more. The more recognizable she got, the more diverse the content was delivered to her page.

Aitana is a huge fan of Fortnite, and her skin was officially added to the game, with an overwhelmingly positive reaction from the community.

This AI influencer creates an emotional connection. She doesn’t look like a doll or a cartoon character, and she represents natural emotions. She’s bold but confident, and at the same time, when appearing in swimsuits or training gear, she looks alluring.

What makes Aitana Lopez a Successful Influencer?

The biggest advantage of Aitana is consistency. She never misses deadlines in her content plan and never disappears from social media. Even though fans know she’s not real, they never lose interest.

Aitana shares her life episodes in pinned Instagram stories. Fans can see her daily activities, lifestyle, photos, and other moments. Her creators develop “life plans” for her, maintaining different types of content and developing a personal narrative. People on Instagram follow lives, not images, and that’s what works for Aitana.

This model didn’t push brands to reach her — she created value by herself via Fanvue, sharing exclusive content for subscribers. If you’re interested in pushing artificial influencers on Fanvue, check the article on that topic. It contains a detailed explanation on how Fanvue works with the AI-driver content and what tools you may need for character creation.

The success of Aitana is also a result of a consistent push. The creative team consistently pushes the character, making her appear in various AI beauty contests. Her niche presence is getting stronger, and today, she’s one of the most valuable personalities in the segment. What’s impressive is that the content creation process for her is automated. Tools for segmentation and conceptualization make it easy to seamlessly insert Aitana's image into any scene. The content posting is also automated, so virtual presence remains constant.

How to Develop an AI Influencer With Pykaso?

The fact that Aitana was developed via a combined approach doesn’t mean you have to recreate it to achieve the same quality. Today, you can use a single tool to develop the character people would appreciate. Pykaso is a tool developed for precise character creation. You do not just train your model with LoRA style using images as references — you also have an AI image upscaler to improve the quality and an AI video generator to turn pictures into high-quality videos.

The Pykaso-Fanvue collaboration simplifies the character push for creators. You create your model and push it on Fanvue straight away. Later, you can create social media profiles and establish consistent content posting to keep your audience interested.

The advantage of Pykaso is in the combination of affordability and quality. No subscriptions; you pay only for a certain number of credits. You don’t pay for photoshoots, travels, or anything else. The focus is on delivering high-quality content using artificial intelligence, and Pykaso has everything to make it happen.

If you’re inspired by the Aitana Lopez case and want to push a character of your own, make it happen today!

FAQ

How much does Aitana Lopez make per month?

Aitana Lopez makes around $10,000 per month, which makes her one of the most high-paid virtual influencers.

Is Aitana Lopez the first ever AI model?

Kenza Layli from Morocco is officially the first ever AI model. Aitana is not the first, but she’s one of the most famous AI influencers in the world.

Are AI influencers allowed on Instagram?

Instagram allows AI influencers, but they have to follow requirements. For example, they must follow the copyright law.

Do creators use videos to push AI influencers?

Creators add video content to make their characters more authentic, even though it requires more resources. For example, the creation of a 15-second video for Aitana requires around 1000 images as reference.

Does backstory matter for AI influencers?

The backstory is important — it shapes how virtual characters are portrayed. When you create a story around your AI personality, people want to believe in it, and they begin to follow.